PHOTOCOPIEU marked its 11th season with its first large-scale presentation, consisting of mannequins arrayed imposingly in a cavernous venue. Despite the decidedly high-fashion setting, the brand’s approach remained true to its origins, taking inspiration in the clothing of the common masses. Devoid of extraneous embellishment, the streamlined dresses, jackets, blouses, knits, skirts, and pants this season seemed ready to walk out of the venue, blending seamlessly into the rhythms of everyday life. However, closer inspection reveals the presence of premium fabric and high-end construction reminiscent of haute couture. Paneling, skillful gathers, and details such as silhouette-adjusting drawstrings add a subtle modern accent. Instead of dramatic fireworks, this collection quietly celebrates the individuality of the everywoman wearer.

Taking a step back to view the collection as a whole, we gain a new appreciation for the unassuming charm to be found in the quotidian garment. In that moment, the mannequins suddenly emerge from the darkness, their individual personalities shining through in the spotlight. The presentation afforded such a rare cathartic experience.

True to the theme, “Love towards things that are easily overlooked,” the collection brought sharper focus to the small details that make all the difference yet are taken for granted in the course of everyday life. Given the chance to bend the designer’s ear, this writer would simply say: I see you. Brava!