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MEGMIURA

Review

After garnering a loyal following for meticulous cuts and highly structured designs, MEGMIURA rebranded from the A/W 2021-22 season (presented in March 2021) with an exclusive focus on outerwear. Building on these technical strengths, the brand has certainly delivered on its promise to deliver “coats that are beautiful from every angle,” and seem more polished with each passing season.

This season, HATRA collaborated with Yuma Kishi, a contemporary artist who deploys AI to create data-driven digital work. The collection’s title, “DIAPHANERA,” takes its name from a generative AI model trained by Kishi on an image library of agate and other mineraloids. The model transforms or “crystallizes” any input—for example, jacquard knits and silkscreen patterns of collections past—into abstract graphics with a geological effect. This intriguing concept was applied to plumb designs from the brand’s archive as well as new sketches by Nagami. Transcending by place and time, the resulting visuals brim with a liminal energy that injected a powerful dynamism to the runway.

Brand

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